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For
Sale by Owner
For Sale By
Owner
I understand that many folks will want to try to sell on their own before
hiring a Real Estate professional. I can understand and respect your
decision. In fact, I would like to help.
Here is what we can provide
- FREE "For Sale By Owner" presentation on the do's and
don't's
- FREE consultation covering tips and suggestions to improve your
success
- FREE competitive market analysis
- FREE Internet listing on my web site
- FREE marketing flyer with photo
- FREE lender financing option sheets for your buyers
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Before you consider selling your house yourself,
ask yourself if you are going to have the time needed to sell your house -
even if you just cover the basics.
The Basics
- Complete an extensive research of local market conditions,
including:
- the listing and selling price of all houses in your area for the
last six months,
- the listing price of houses currently on the market, and
- the listing prices of houses that were on the market but did not
sell.
Tips: Begin your research on the Internet. Follow-up by
visiting the county tax records office to determine the selling
prices of houses.
- Put together a marketing plan.
- How will you market your house to Realtors? Most buyers use a
Realtor, so marketing to Realtors is essential. At a minimum,
you'll want to send a letter and sales flyer to all Realtors
within a 30 mile radius.
- How much money can you afford to devote to advertising? Call the
local newspapers to determine how much it will cost for
advertisements. You'll want to run daily and Sunday ads in the
newspapers.
- Who will create your sales flyers? Buyers expect fact sheets to
take with them when they drive-by or tour a house for sale.
- Where will you place signage? In addition to your front yard, is
there areas leading in to your neighborhood where signage would be
appropriate?
- How will potential buyers find information about your house on
the Internet? You'll want potential buyers who begin their house
shopping on the Internet to find your house. Be sure to build a
website to help sell your house.
- Who will take inquiry calls and schedule appointments? You'll
want someone to be available to answer inquiry calls and schedule
appointments. Be sure to schedule showings as quickly as possible
- even the same day.
Tips: Ask newspapers for a discounted advertising rate for
multiple placements. Be sure to check with local officials to
determine if there are any restrictions on where you place signs.
" Pre-qualify buyers before showing your house.
- Confirm that the potential buyer has
pre-qualified for a mortgage loan.
- If the buyer is buying with cash, confirm that they have the
necessary resources.
- If the purchase is contingent on the buyer selling their own
house, confirm that the buyer's house is on the market. (You may
also want to determine how long the buyer's house has been on the
market.)
- Negotiations, Contracts and Closings
- Are you prepared to negotiate the contract?
- Do you know what the legal responsibilities of the seller are in
your area?
- Who will write the contract? Will you need to hire an attorney?
If so, what will be the attorney's fees?
Tips: In addition to the sales contract, you'll need to
complete a Seller's Disclosure and a Lead Based Paint Disclosure.
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